CrawlBot AI vs. Salesforce Einstein Bots
Einstein Bots are deeply tied to Salesforce Service Cloud and case workflows. CrawlBot is focused on grounded website answers with citations, transparent retrieval, and multi-tenant controls. Here is how to evaluate them together.
Comparison table
| Dimension | CrawlBot AI | Salesforce Einstein Bots |
|---|---|---|
| Grounding | RAG with citations and refusal policy | Flows and knowledge articles in Salesforce |
| Freshness | Sitemap-first crawl, IndexNow, incremental recrawl | Depends on knowledge sync and manual updates |
| Analytics | Per-embed impressions, opens, chats, messages, fallback reasons | Case and bot metrics inside Salesforce |
| Security | SRI, strict widget CSP, origin checks, SSO, formal threat model | Strong platform security; embed controls vary |
| Multi-tenant | Agency friendly quotas, branding, and isolation per tenant | Single org focus |
When CrawlBot is better
- You need fast, cited answers on public pages without deep Salesforce dependencies.
- Agencies manage multiple brands and need isolated embeds and quotas.
- Security and SEO teams want strict CSP, hreflang parity, and structured data on the landing site.
- Ops wants retrieval transparency and adaptive thresholds to cut hallucinations.
When to keep Einstein Bots
- Case management, authenticated flows, and CRM data are central to the experience.
- Your team is already standardized on Salesforce for routing and reporting.
- You rely on existing knowledge articles and agent scripts that live in Salesforce.
How to run both
- Deploy CrawlBot on marketing, pricing, and docs pages for instant cited answers.
- Hand off account-specific intents to Einstein Bots that can open or update cases.
- Share unanswered intents between both systems to improve coverage and content.
- Monitor containment, CSAT, and fallback reasons; tune CrawlBot crawl cadence or thresholds as needed.
CrawlBot keeps public answers fresh and transparent while Einstein Bots drive authenticated case workflows. Together they cover the full journey without sacrificing accuracy or governance.