CrawlBot AI vs. Heyday by Hootsuite

heyday • hootsuite • ecommerce • comparison • ai

CrawlBot AI vs. Heyday by Hootsuite

Heyday focuses on conversational commerce, product discovery, and agent handoffs for retailers. CrawlBot delivers grounded website answers with citations, freshness controls, and per-embed analytics. Here is how they differ and how to combine them.

Comparison

DimensionCrawlBot AIHeyday by Hootsuite
GroundingHybrid RAG with refusal policy and citationsProduct catalog chat and agent routing
FreshnessSitemap-first crawl, IndexNow, incremental recrawlSyncs to catalog and CMS connectors
AnalyticsPer-embed impressions, opens, chats, messages, fallback reasonsCommerce chat metrics and conversions
SecuritySRI, strict widget CSP, origin checks, SSO, formal threat modelPlatform security; embed headers depend on setup
Multi-tenantAgency friendly styling and quotas per tenantRetail brand focus

When CrawlBot fits best

  • Shoppers ask sizing, shipping, or policy questions that need citations.
  • Agencies manage multiple storefronts and require isolated styling, quotas, and analytics.
  • Security teams demand strict CSP, SRI, and origin validation for embeds.
  • Ops teams want retrieval transparency to cut hallucinations quickly.

When to keep Heyday front and center

  • Product recommendations, cart-building, and agent handoffs drive revenue.
  • Multichannel messaging with store associates is a priority.
  • Catalog integrations and inventory awareness are essential.

Pairing both

  1. Place CrawlBot on product, FAQ, and policy pages for grounded answers with citations.
  2. Keep Heyday for personalized recommendations and live agent chat.
  3. Route account or order intents from CrawlBot to Heyday when authentication or human context is needed.
  4. Track containment, CSAT, and conversion metrics to tune placement and crawl cadence.

Grounded answers reduce bounce before checkout while Heyday handles commerce workflows and agent follow ups.