CrawlBot AI vs. Freshworks Freddy AI
Freshworks Freddy AI powers ticket automation and agent assist across the Freshworks suite. CrawlBot is built for grounded website answers with citations, freshness controls, and hardened embeds. Here is how they compare and how to use both.
Comparison
| Dimension | CrawlBot AI | Freshworks Freddy |
|---|---|---|
| Grounding | Hybrid RAG with refusal policy and citations | Knowledge articles tied to Freshdesk/Freshchat |
| Freshness | Sitemap-first crawl, IndexNow, incremental recrawl | Based on help center and CRM sync |
| Analytics | Per-embed impressions, opens, chats, messages, fallback reasons | Ticket and agent metrics inside Freshworks |
| Security | SRI, strict widget CSP, origin checks, SSO, formal threat model | Platform security; embed controls depend on configuration |
| Multi-tenant | Agency friendly styling and quotas per tenant | Single Freshworks account focus |
When CrawlBot fits best
- Visitors want cited answers on marketing, docs, or pricing pages without opening tickets.
- Agencies manage multiple brands and require isolated styling, quotas, and analytics.
- Security teams insist on strict CSP and origin validation for embeds.
- Ops wants retrieval transparency to reduce hallucinations quickly.
When to lean on Freddy
- Ticket workflows and agent assist across Freshdesk/Freshchat dominate.
- You rely on Freshworks CRM context for routing and personalized responses.
- Authenticated support volume is high and needs existing Freshworks automations.
Pairing strategy
- Deploy CrawlBot on public pages for grounded Q&A with citations.
- Keep Freddy handling tickets, CRM automations, and agent assist.
- Route account or transactional intents from CrawlBot to Freshworks flows when authentication is required.
- Compare CrawlBot containment with Freddy deflection to refine content and crawl cadence.
Grounded answers reduce bounce before a ticket ever starts, while Freddy keeps your existing Freshworks workflows humming.